A doubly landlocked nation, Uzbekistan has decided that visibility is a strategy, not an accident. The boardroom should be taking notes — because the same trap is closing on companies that mistake being good for being known.
The man across the table has the stillness of someone who used to work in rooms where stillness kept you alive. For years — he will say this plainly — his job was protection: the discipline of the state, the quiet calculus of threat and defense. Then he changed careers, and the thing he now protects is harder to hold in your hand. He protects a country's right to be noticed.
Seoul & Singapore
